Digital Marketing Services
Search Engine Marketing (SEM/PPC)
Overview
Search Engine Marketing (SEM/PPC)
In today’s competitive digital world, relying on organic growth alone can be slow. Search Engine Marketing (SEM) — especially through platforms like Google Ads — allows your business to appear instantly in front of ready-to-buy customers.
Whether you want more website visits, calls, sign-ups, or online sales, our Calgary-based PPC experts at T&G Web Solutions Ltd. design, manage, and optimize ad campaigns that deliver ROI — not just clicks.
Our SEM/PPC Services
Google Search Ads
Get your business to the top of Google for high-intent searches related to your products or services.
Google Display Ads
Reach users with visually engaging banners on millions of websites in the Google Display Network.
Google Shopping Ads
For eCommerce businesses — showcase your products directly in Google search results.
YouTube Ads
Tap into the power of video ads to build awareness and drive engagement on the world’s second-largest search engine.
Landing Page Optimization
We design or improve your landing pages to increase conversions and reduce cost-per-click.
Conversion Tracking & Reporting
Full tracking setup with reports that show how many calls, leads, or sales your ads generate.
Process
Our Process
Smart Campaigns. Maximum ROI.
Discovery & Goal Setting
We begin by understanding your business objectives — whether it’s leads, sales, or brand awareness — and define your ideal audience.
Campaign Setup
We create strategic ad groups, write compelling ad copy, design creatives (if needed), and configure your targeting, budget, and bidding.
Optimization & A/B Testing
We fine-tune targeting, test ad variations, and improve landing page performance to boost ROI and lower cost-per-click.
Keyword & Market Research
We research high-converting keywords, analyze competitors, and identify the best ad channels to reach your customers.
Launch & Monitor
Your campaign goes live. We track performance daily to ensure your budget is used efficiently and results are aligned with your goals.
Reporting & Scaling
You get detailed reports showing what’s working. We scale the winning campaigns and suggest next steps for continued growth.
Why Choose T&G Web Solutions Ltd. for SEM?
✅ Certified Google Ads Experts
✅ Proven campaign success in Calgary & beyond
✅ Budget-friendly solutions for all business sizes
✅ Full-funnel tracking: impressions to conversions
✅ No hidden fees – transparent reporting & pricing
✅ Local team, real support, measurable results
Experienced Team
With years of industry experience, our developers, designers, and marketers bring deep knowledge and creativity to every project.
End-to-End Services
From strategy and design to development and marketing — we provide all services under one roof for your convenience.
Proven Results
We focus on ROI-driven outcomes by improving visibility, increasing traffic, and converting leads into loyal customers.
Ongoing Support
Our relationship doesn’t end at launch. We offer ongoing maintenance, updates, and optimization to keep your site or app running smoothly.
Why Choose Us
Experience the T&G Difference
At T&G Web Solutions Ltd., we don’t just build websites or run campaigns — we craft digital experiences that help businesses grow. Our team is committed to delivering innovative, effective, and results-driven solutions that make a real difference. Here’s what sets us apart:
- Startups & Tech
- Real Estate & Construction
- Healthcare & Wellness
- Education & Training
- Fashion & Lifestyle
- Food & Beverage
- Retail & E-commerce
- Legal, Finance & Consulting
Let's get started
Don't get left behind
Stay ahead of the competition with T&G Web Solutions– don’t get left behind.
FAQ
1. What services does T&G Web Solutions provide?
We offer Web Design, Web Development, Mobile App Development, SEO, PPC, Social Media Marketing, Email Marketing, and E-commerce Portal Development services.
2. Do you create custom websites or use templates?
We design and develop fully custom websites from scratch to match your brand, goals, and user expectations.
3. Can you help improve my website’s Google ranking?
Absolutely! Our expert SEO team uses proven strategies to improve your visibility on search engines and increase organic traffic.
4. What platforms do you develop mobile apps for?
We develop high-quality mobile apps for Android, iOS, and Windows platforms.
5. How long does it take to build a website or app?
The timeline depends on your project’s complexity. On average, a website takes 2–6 weeks, and an app can take 6–12 weeks or more.
6. What is Pay-Per-Click (PPC) and how can it help my business?
PPC is a paid advertising strategy that places your ads on top search results. It brings immediate traffic and helps generate leads quickly.
7. Do you offer ongoing support and maintenance?
Yes, we provide continuous support, updates, and maintenance to keep your website and apps running smoothly.
8. Is email marketing still effective?
Yes! Email marketing is one of the most cost-effective ways to engage customers, promote offers, and build lasting relationships.
9. How do you ensure responsive design?
All our websites and apps are optimized for performance and user experience across desktops, tablets, and smartphones.
10. Why choose T&G Web Solutions?
We combine technical expertise, creative design, and strategic marketing to deliver solutions that truly grow your business.