What does PPC stand for?

PPC stands for Pay-Per-Click advertising.

What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) is an online advertising approach in which marketers place advertisements on a platform like Google Ads and pay a charge each time someone clicks on them. When you conduct a search on Google (or Bing), you will notice advertisements at the top of the results page.

For example: If you search for a baseball bat on google, you may see many results. But, out of all that, you surely would notice something like this:

The ad highlighted in red is a classic example of a Pay-Per-Click Ad.

Why is this approach used?

PPC is used by businesses to generate traffic, purchases, or inquiries from their target market. Common PPC solutions offer a great deal of targeting flexibility, allowing you to show advertisements just to those who suit your target demographic.

Search engines are the number one way to engage more audiences and make more sales that is why it is one of the most common marketing approaches used by digital marketing companies in Calgary or elsewhere used to promote their product online.

How does it work?

It’s a type of internet advertising where you only pay when someone clicks on your ad.

What are its benefits?

1. Quick results: Your advertising will reach your target audience as soon as they are authorized.
   
2. Highly targeted: You have complete control over who sees your adverts.
   
3. Simple to monitor: You can easily follow the progress of your campaign and calculate your return on investment.
   
4. Huge exposure potential: Paid advertisements are prominently displayed, having the potential to reach an almost infinite number of individuals.