15 Email Marketing Statistics That You Should Know
If you are looking for Digital Marketing statistics, particularly email marketing, you came to the right place.
In this blog, we have listed down some of the best email marketing statistics that you or anyone else should know if you are planning to avail Digital Marketing Services Calgary to boost your reach.
15 Email Marketing Statistics That You Should Know
Here are some email marketing statistics that you should know:
- According to OptinMonster, on an average, email marketing has a massive 4400% ROI.
- In a report published by GetResponse, they said welcome emails have an average open rate of around 82 percent.
- 91 percent of email users have unsubscribed from a company email that they previously opted-in to. (Source: HubSpot)
- According to OptinMonster, there are more than 102 trillion emails that are sent and received annually, and those numbers are expected to rise.
- Around 49 percent of all emails are opened on mobile devices, said IBM
- A report by Statista suggested that around 54 percent of all emails are classified as spam.
- 74 percent of marketers say targeted personalization increases customer engagement. (source: Econsultancy)
- 95 percent of companies that are using marketing automation are currently taking full advantage of email marketing. (source: Regalix)
- The most opened emails are the ones that are related to hobbies with an open rate of around 27 percent. (source: HubSpot)
- 49 percent of consumers say that they like to receive promotional emails from their favorite brands on a weekly basis. (source: Statista)
- According to Experian Marketing, personalized emails can get up to 6x Higher Transaction Rates, however only around 30 percent of brands use them.
- 60 percent of consumers subscribe to a brand’s list to get promotional messages and deals. (source: MarketingSherpa)
- 50 percent of small and medium sized businesses are using marketing automation software in order to send email drip campaigns. (source: Statista)
- 88 percent of consumers that are willing to share personal information are wanting transparency about how it is being used. (source: DMA)
- According to Onminsend, sending around 3 abandoned cart emails will result in 69 percent more orders than just one email, which helps you reduce order from abandonment.
