Search Engine Optimiation

SEO Plus:

SEO Plus is an award-winning digital marketing agency with offices in Canada (Toronto, Ottawa & Calgary) and USA (Miami, Florida). Their team is dedicated to develop and implement an extensive online marketing strategy for your company.

Serving clients across a multitude of verticals their goal is to generate leads and increase sales for the client’s business. SEO Plus are internet marketing experts, and the services are affordable for small and medium size companies across Canada. Increase your visibility with Expert SEO/SEM (Search Engine Optimization), engage leads with PPC (Pay-Per-Click) and build brand with SMM (Social Media Marketing)

ClearMotive:

ClearMotive is a full-service marketing agency founded in 2005 and based in Calgary, Alberta, with a second office in Toronto, Ontario. As a full-service, marketing agency with locations in Calgary and Toronto, ClearMotive creates meaningful connections through passion & expertise. A dedicated group of marketing and communication professionals who immerse themselves into your business to gain powerful insights and create inspiring, intentional strategy and design counts their core. ClearMotive committees to your success and the purpose is clear – effectively engage your audience and motivate them to act, producing measurable results for you and your brand

Cult Collective:

Cult Collective is a marketing engagement agency that helps brands forge meaningful connections with consumers, transforming ordinary customers into raving fans. As audience engagement experts Cult Collective can help you win a sustainable competitive advantage by applying proven brand principles that result in enviable levels of brand attachment and advocacy.

Freshwater Creative:

Freshwater Creative is a small agency with a big heart. They create award-winning digital and video solutions for world-class organizations. Freshwater Creative is a digital agency of creative thinkers and doers who combine beautiful design and smart strategies to build online marketing solutions that achieve results for your business. As a full-service agency, Freshwater Creative work with you from start to finish to optimize your time and to ensure we deliver what your business needs to succeed.

T&G Web Solutions:

T&G Web Solutions is the one-stop agency for Web Development and Best Digital Media Marketing Calgary. As a full-service marketing agency in Calgary, Alberta- the aim to make your digital experience better and seamless. With the quick online portals and services, T&G Web Solution’s digital marketing strategies would help you enhance your sales while taking your brand to the new heights of success. Get in touch for Digital Marketing Calgary.

With each passing year, new technologies come out, existing technologies get smarter and get more blitzed with marketing. This will persist every year at a quicker pace.

The ultimate goal of marketing — and digital marketing, in particular, is getting and keeping your audience’s attention. The only variations occurring are where the attention goes, and that’s what you need to be leveraging.

Mentioned are a few digital marketing trends for 2019:

Artificial Intelligence:

Almost everyone talks about artificial intelligence (AI) but only a few understand. Imagine artificial intelligence as a group of computers that can analyse things rapidly. They are able to understand behaviours and patterns in a better way, by reading the data.

One can practice AI for tasks like securing your databases and providing insights to your team. For example, you could make use of AI to find prospects who are like your prevailing customers or scan social media conversations to provide real-time information on your competitors.

Chatbots:

As the trend continues to evolve. For some reason, businesses have been a slow-going on accepting chatbots. But by 2022, it is estimated that chatbots will help businesses save over $8 billion per year.

These chatbots can be a help with customer service tasks and tie into your various systems to answer repetitive customer questions like: “When will my package be delivered?” “What time is my appointment?” “Where are you located?”

These Bots can also be used to warm prospects, schedule sales appointments and help make purchases. Chatbots can be used to help a client close auto loans without ever needing a human. It would ask all the questions that a human would ask and was designed to include emojis to make the conversation sound more natural.

If in dilemma whether or not to invest in a bot, know whether you would want to use the bot for customer service or in more of a sales capacity. From there, you can steer yourself toward the technology that makes the most sense for your goals. One thing to keep in mind is that chatbots are not meant to replace complex human conversations. They can help, but they are still evolving and improving.

Smart Speakers and Audio:

Now a days every kid starts their morning with Alexa. By commanding the device, the questions (things to do, recipes, etc.) and order things in seconds. To take an advantage of on this trend, suggestions are to optimize your website to voice search. To follow this, you must recognize what could be your customers be searching for. Do remember that audio queries are chatty and casual. A user searching for a restaurant would not say: “Alexa, restaurant near me,” but something like: “Alexa, what restaurants are serving dinner now?”

The next step is to include those questions and phrases all over your website. Form some FAQ’s and mention the answer all of those. You can also include some blog posts on the different topics and questions, but the best way is to naturally include the particular phrases.

Local Influencer Marketing:

Influencer Marketing is not a new topic, the emphasis remains on local influencers. Unless one is running a massive global brand or an e-commerce business, chances are the marketing is mostly local.

While it is considered a great thing for an influencer or celebrity to endorse your product or service to their millions of social fans, it can be short-lived. Try associating with local influencers and put together long-term campaigns and promotions.

Preparing a list of the top influencers in your market, followed by checking out podcasts, Facebook, Twitter, YouTube, Snapchat, Instagram and other platforms can work as a start. Following them first, and learning about them and their brand is necessary. Finally, reach out with a casual message and start a conversation.

Live Videos:

Videos are still considered to be on the top of content marketing. A live video could be a better thing.  Think of new ideas by put yourself in your customers’ shoes. What would you wish to experience from your company? Ponder about some behind-the-scenes office tours, product demos/releases, Online Q&As, etc. Turns out that there are two key actions to move the needle with live video. Begin with creating a robust content strategy. It is quite important. Sit for a few hours with some stickie notes and just brainstorm ideas.  What could be more useful to your customers, helpful or fun? Brainstorm and generate ideas.

Always remember that video should be your starting point, but these assets can be leveraged across multiple platforms and turned into other forms of content (audio, blogs, white papers, infographics, social media, etc.). The next step would be to pick the platform you wish to focus like Facebook, YouTube, Instagram. Mostly clients try to focus more on YouTube Live and Instagram as these platforms are less crowded. Your videos must be fun, engaging and creating experiences along the way.

While there are many other tactics, these were the five for 2019. Trends do not replace good marketing. Without a doubt, the best ways to stand out from a crowd is by building your brand, narrating it and providing helpful, authentic content. These things remain consistent and leverage the latest trends and for you and your business.

Today, our culture is driven by technology and another incredible effect on people’s life is digital marketing.

Digital marketing has a deep impact on the traditional means of marketing. Hence it should have a firm grasp on its practice as it would maximize a brand’s impact and it’s understanding to the customers. As digital marketing world is a gateway for potential customers to think that they are a part of the brand. It allows feeling connected with the business as clients begin to see the content from the brand regularly. This excites potential customers to test the products and services that they earlier, would not have known about.

Here are some great things about digital media marketing and its impacts:

Digital Marketing is a basic way for new customers to show them in a business and their products. Getting leads is a very major benefit social media contributes to any business.

You can sell anything on social media. A great digital marketing strategy would bring in good business and opportunities for a brand. The number of men and women who use social multimedia is on a rise and social sales tools carry on and evolve. Such an exposure is beneficial because all others, shares, and comment supporting connection with your business. If a person sees that the article has been well-liked by a friend, he/she is likely to check what is being said, even if they’ve never heard of the company before. Within a world that displays content more than anybody can grasp, a social share with a friend works like a pre-screening.

Flourishing business is easy but without social media, it would be impossible!

Several platforms by social media are an opportunity for brands to directly interact with customers and vice versa. The traditional press was a one-way street in regards to communication, social media enables a dialogue between the brand and its audience. So, if you wish your clients to be engaged, you need to involve yourself with Best Digital Marketing Company Calgary. Interact online and answer the comments and questions on the brand’s social media posts in an appropriate and professional manner.

One thing that every website owner must incorporate is Search engine optimization, to see their websites rank higher in the search engines. To gain higher rankings and to boost traffic, it is required to employ the Best SEO Service Calgary.

Mobile-friendly website:

To experience the best SEO results, you must make sure that your site is mobile-friendly. This is because of the reason that when Google updated its algorithm to mobile-first indexing it turns out to be a ranking factor of SEO. Website owners must optimize the sites to be mobile-friendly. As most searches are done using mobiles. Thus, you have to optimize your site to mobile friendly in order to rank higher.

Local optimization:

Local SEO optimization technique that has proven to work successfully for local SEO results. Consequently, the ‘near me’ searches have increased as users searched for products or services that were near the geographical location.

Advance user experience:

If you wish that your site gains more traffic and obtain higher search engine ranks as well, then your site must be user-friendly. Search Engine Optimization Services CALGARY make sure the experience that the visitors look or hoping for is better. And they lean towards spending more time on your site. improving your search engine rankings. Google also detects the time a user spends on a site.

Make the most of Social Media:

Social Media Marketing is that SEO technique which can help to boost your rankings. In case you look into the statistics of media use over the decades, you will notice that the number of users keeps increasing every year. In addition, social media posts appear on search engines, and if your posts are participating enough, your rankings will undoubtedly improve.

YouTube SEO:

YouTube is considered to be an internet search engine and is the second most popular search engine after Yahoo. When you search for a particular topic or product on the search engines, you might have noticed that a YouTube-video related to the topic appears on the first page. If you post videos that are SEO friendly it could help improve your traffic with the number of views.

SEO techniques are not as tough as it assumes to be. Nevertheless, the results cannot be reached if you don’t tool accurate strategies and Best SEO Services in Calgary, Alberta does it aptly.

4 Reasons to Give PPC a Try

How would you know if a PPC Campaign is right for you?
Mostly when the businesses that are not growing as fast as predicted, a real benefit from even a small investment source could prove helpful to set things straight. And for that if you are looking for a PPC Ad Campaign, you are quite right.
Mentioned are a few facts to consider about a PPC Campaign;

It’s quite probable:
You often learn about SEO and content marketing, as they are great ways drive traffic to your website and get leads. But, one of the main short comes of both strategies is that the results are out of your hands.
You may set a post that goes viral and get thousands of visitors. Or perhaps you might write a post that gets only 20 views. You will discover things you can do to minimize this deviation over time. Moreover, your organic traffic and usual search results could change considerably at any time.
Even if you expect these sources to grow visitors, you fail to know how much or how fast. And, you also have to be prepared for setbacks as well. But with a PPC Campaign, your visitors are directly tied up to the money spent and the search engine algorithm is much less of a factor.

Spend more, get more visitors:
If you wish to have exactly 10,000 visitors, you can achieve exactly 10,000 visitors through PPC Campaign.
You get results faster than from organic marketing. Even if you are a good marketer, it’s still going to take 6-12 months to gain major traction with inbound marketing strategies.
With a PPC Campaign, you can drive visitors to your website in hours, not months.

Easy to scale:
How do you measure content marketing? You create more content. But, if you are producing most of the content yourself and also promoting that content, there is no extra time to do more.
Our Pay Per Click Service in Calgary can help you out with them and you need not to worry about the content quality.
With a PPC campaign, if you are having good results and want to scale up your work, all you need to do is increase your PPC budget a bit or target additional keywords/audiences.

More emphasis on the product:
This is one commonly overlooked fact of PPC that it does not take much time to run. You may expect the results in a short span of time. The only time consumed would be of setup, when you are new to PPC. But it will be much quicker as you gain comfort with the campaigns.
Once a campaign starts running gainfully you can invest the rest of your time either creation of new content or improving your product so search query and pay per click visitors convert.

To compete in today’s market, SEO is imperative for businesses. Millions of users per day are served with the answers to their quires using the Search Engines serves.

Importance of Search Engine Optimization Services CALGARY
Most of the internet users prefer to choose the results which appear on the first page suggestions in the results pages (SERPS). As it’s probable that people think the best match results are likely to appear first. Consequently, in order to gain more website visitors or customers, you need to be in the top positions or simply optimize your search results.
If you are running your business online and wish to make your devices appear in most of the search results of the users you need to make your business website optimized.

Advantages of SEO can be summarized as;

• Imperative to efficiently run a website. Websites with more than one interface are likely to gain benefit from Local SEO Services Calgary in a direct and indirect way. The direct benefit would be the increase in search engine traffic and indirect benefit would be having common checklists before publishing content on the website.
• Beneficial for socially promoting your website. Users who look for your website through Google or Yahoo are more potential to promote it on Facebook, Twitter, Google+ or other social media channels.
• Helps your website to rank on Google’s first page. If there are two different websites selling the same product/service, the search engine optimized website will appear more than the other one and have a greater number of customers as well as sales.
• Users also rely on search engines for their results. When you have your business results in the top positions for the keywords/ or quires entered by the users looking for particular services or product your website gains trust.

Build your Brand
To make your brand gain popularity visibility plays a very important role. Spreading awareness of your business by presenting it in the top search engine results will increase a large number of visitors, which as a result boosts your Brand awareness. The more you appearing in multiple keyword results, the more your brand gets awareness.

Engross Customers

Engaging the customer is more vital to boost any product or service. When your web page or blog has been Search Engine Optimized, you will be in a better position to engross with your customers resourcefully and get helpful reviews to improve your product or service. When people discover that their opinions are adept, they gain trust and lay more interest in your business.

To boost your online presence, you must choose Best SEO Service Calgary today! As only setting up a website is not sufficient, it has to be promoted as well.