When it comes to long-term marketing strategies, SEO is sitting on the thrown. Experts suggest every business owner to invest in Search Engine Optimization as it brings more to the table. SEO experts are going to maximize your organic traffic from search engines such as Yahoo, Google, Bing, and many more.
To help you understand how SEO can benefit your business, we bring you some of the benefits SEO offers.
Here Are 7 Ways SEO Can Benefit Your Business:
- Better User Experience
SEO executives are going to optimize your business website in such ways that everything a person read will become relevant. Usually, an SEO executive will add unique content, informative videos, relevant pictures, change designs in ways users could navigate easily, and many more. An SEO Company Calgary could also optimize your web pages so they could become mobile-friendly.
The better the user experience will be, the higher chances are of you converting a viewer into a customer. Better user experience will bring in more clicks, leads, and higher conversion rates.
- Better Website Loading Speed
Believe it or not, the speed of your website can actually affect the ranking of your keyword on different search engines. SEO experts believe that a delay of 2 second could lose you 4.3 percent of your sales. If your website loads slowly, chances are pretty big that a user will leave your website and go for another one.
- Brand Credibility
If your website ranks on the first or third position in the Search Engine Results, customers will know that your services and brand is credible. This will automatically show customers that you are popular for what you offer. The higher you rank on search engine platforms, the more clicks, leads, and potential customer will lurk on your website.
- Helps Build Brand Awareness
Wikipedia defines Brand Awareness as the extent to which customers are able to recognize a brand. So how could SEO help you build brand awareness?
SEO brings in regular and organic traffic; this means everyone who comes to your website is looking for the type of services you are offering. With you already on the top 5 of the search results, it’s a no brainer that you will create a good brand name online.
Leads that are generated by organic traffic will help you convert viewers into customers, and this is just one of the long-term benefits of SEO.
- Mobile-Friendly Website
According to reports, over 63,000 searches are made per second, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. A total of 2 trillion searches are made on Google alone every year, and if you do not have a mobile-friendly website, you are missing out hundreds or thousands of potential customers.
So make sure you ask your Local SEO Services Calgary to make your website a mobile-friendly one.
- More Followers On Social Media
Once your website gets ranked on the first page of the search engine platforms, more people will get to know about the services and the products you are offering. With proper linking, those users could also become your regular followers on Social Media.
SEO not only relies on organic traffic, it also has sub-branches that includes digital marketing, which is targeted on shining a light on your products and services on social media platforms such as Facebook, YouTube, Twitter, LinkedIn, and Instagram.
- Has A Lot Of Long-Term Benefits
Once you hire the Best SEO Services in Calgary, Alberta, it is guaranteed that your website will stay on the top of the search engine results page for a long time.
The main objective of SEO is to show long-term benefits; it usually takes 6-12 months to bring a website on the top page of a search engine results page. Your rank will only be affected if someone new comes into the game or if Google decides to change its ranking algorithm.